Know what actually drives revenue.
Attribution.ai aligns pixel events, post-purchase surveys, and modeled lift into a single decision-ready measurement view your team can trust.
Blended ROAS
3.8×
+0.4×
MER
4.1×
+0.2×
Revenue
$388K
+12%
nCAC
$42
-8%
Signal Source by Channel
Meta Ads
$142K
Google Ads
$99K
TikTok
$61K
$47K
Organic
$39K
0%
avg ROAS lift after 90 days
0.0×
more accurate than last-click
< 5 min
to first measurement view
Trusted by performance marketing teams managing $500K+ in monthly ad spend
The problem
Your channels disagree. Your team debates. Budget doesn't move.
Platform overlap inflates everything
Meta claims $200K. Google claims $180K. Real revenue: $260K. Every channel takes credit for the same conversions, and no one knows who actually drove what.
Pixels miss 30–60% of the journey
Privacy changes and cross-device gaps mean the data you have is incomplete. Retargeting gets over-credited. Discovery channels get under-credited. You optimize on a partial picture.
Disagreement kills velocity
When attribution inputs conflict, budget shifts take weeks instead of days. By the time you reach consensus, the opportunity has passed.
Attribution.ai aligns every signal into one trusted view.
Pixel events, post-purchase surveys, and modeled lift — combined so you move budget with confidence, not consensus.
The full measurement stack
Everything operators need to move budget with confidence
Trusted Measurement
See what you can actually trust before you move the next dollar.
Blended ROAS, MER, nCAC, and channel-level attribution with confidence indicators. Every metric shows where the signal comes from — pixel, survey, or model — so you know what to trust.
Blended ROAS
3.8×
+0.4×
MER
4.1×
+0.2×
Revenue
$388K
+12%
nCAC
$42
-8%
Signal Source by Channel
Meta Ads
$142K
Google Ads
$99K
TikTok
$61K
$47K
Organic
$39K
Post-Purchase Surveys
Capture the 30–60% of attribution that iOS killed.
Self-reported attribution on your Shopify checkout. See which channels surveys recover, where survey and pixel disagree, and how that should change your spend.
Response Rate
38.4%
Survey Recovery
$67.8K
Pixel Missed
22%
“How did you hear about us?”
Signal Disagreement
22% of revenue attributed to Meta retargeting is actually word-of-mouth per surveys. Consider reallocating $8–12K.
Operator Briefs
Turn measurement into the next action, not another dashboard.
Weekly evidence-backed briefs with increase / decrease / hold recommendations, anomaly detection, and confidence levels. Budget decisions with rationale you can defend.
Weekly Operator Brief
Apr 7 – Apr 13, 2026
⚠ Google CPC up 18% WoW — review bid strategy before increasing spend
Blended ROAS 4.2× · Survey-aligned · Incrementality +14%
68% converts organically per survey · Holding test confirms
ROAS declining but survey demand growing · Awaiting test
Incrementality & MMM
Prove which channels create demand vs. just capture it.
Geo holdout tests for causal lift. Media mix modeling for full-funnel contribution. Together they answer the question platform reporting never can: what's truly net new?
Incrementality: Meta Prospecting
SignificantIncremental Lift
p = 0.003 · 95% CI [+9.2%, +19.1%]
+14.1%
MMM Revenue Contribution
Last 90 daysMeta
34%
$68K
26%
$52K
TikTok
15%
$30K
14%
$8K
Organic
11%
$0
AI + Automation
Query your measurement data from the tools you already use
First-class connectors for ChatGPT, Claude, and Gemini. 29 measurement tools available via natural language, CLI, or API.
Connects to your entire stack
Ad platforms, commerce, and retention — one measurement layer.
+34%
ROAS lift in 90 days
22%
hidden demand recovered
80%+
confidence on weekly moves
“We finally stopped debating which attribution model to trust. Attribution.ai shows us where the next dollar should go — and we move.”
Head of Growth
$40M+ DTC Brand
See your measurement in 5 minutes.
Connect Shopify, sync your ad accounts, and get your first decision-ready measurement view today.
No contracts | All features included | First insights in under 5 minutes