About Attribution.ai
Trusted measurement for teams who move budget
We started Attribution.ai because marketing measurement was broken. Not because the math was wrong — but because the tools were built for analysts, not for the operators who actually decide where money goes every week. Attribution.ai is owned and operated by Kuiper Ventures LLC.
Why we built this
Marketing teams spend billions on media. The tools they use to measure it show conflicting numbers, hide their assumptions, and leave the hardest question unanswered: is this spend actually working?
We listened to hundreds of operators — heads of growth, VPs of marketing, founders running paid media — across podcasts, interviews, and direct conversations. The same pattern kept emerging: they start with blended truth (MER, nCAC, contribution margin), use surveys and incrementality to validate, and treat MTA as supporting evidence.
No tool was built for that workflow. So we built one.
Attribution.ai combines pixel tracking, post-purchase surveys, media mix modeling, and incrementality testing into one system that answers the five questions operators actually wake up asking:
- Is performance real?
- What is net new?
- What did we miss?
- Where should the next dollar go?
- How confident should we be?
What we believe
Trust over volume
We tell you what we know, what we modeled, and what we are not sure about. Directional reads are legitimate — overclaiming is not.
Decisions over dashboards
Every surface is designed to answer "what should I do next?" — not "look at this chart." Measurement exists to move budget, not to impress analysts.
Speed over ceremony
Get connected in minutes. See first insights in hours. Make your first confident budget move within a week — not after a 90-day implementation.
Operators over audiences
We build for the people who wake up wondering if performance is real and where the next dollar should go. That is our user, and every decision reflects it.
See if it works for your team
No contracts. First insights in hours, not months.