Attribution.ai Help Center
Setup, billing, attribution methods, integrations, troubleshooting, and connector guidance in one indexed knowledge base.
Understanding Attribution Models
Understanding Attribution Models Attribution.ai offers multiple attribution models, each providing a different perspective on how marketing channels contribute to conv...
Billing, Plans, and Pricing FAQ
Billing, Plans, and Pricing FAQ This guide answers common questions about Attribution.ai's pricing, payment management, and account lifecycle. All billing is handled s...
How to Read and Interpret Attribution Data
How to Read and Interpret Attribution Data Understanding your Attribution.ai dashboard data is essential for making informed marketing budget decisions. This guide exp...
Getting Started with Attribution.ai
Getting Started with Attribution.ai Welcome to Attribution.ai, the trusted measurement platform for DTC brands. This guide walks you through every step of onboarding f...
Running Incrementality Tests
Running Incrementality Tests Incrementality tests answer the question every CFO eventually asks: "What would happen to revenue if we turned this channel off?" Attribut...
Facebook / Meta Ads Integration
Facebook / Meta Ads Integration Connecting your Facebook / Meta Ads account to Attribution.ai enables automatic spend syncing, campaign performance tracking, and conve...
Google Ads Integration
Google Ads Integration Connecting Google Ads to Attribution.ai enables automatic spend syncing, campaign performance tracking, and conversion matching via Google Click...
Setting Up Amazon, Snapchat, Pinterest, and Klaviyo Integrations
Setting Up Amazon, Snapchat, Pinterest, and Klaviyo Integrations Beyond the major ad platforms, Attribution.ai supports Amazon Ads, Snapchat Ads, Pinterest Ads, and Kl...
TikTok Ads Integration
TikTok Ads Integration Connecting TikTok Ads to Attribution.ai lets you sync ad spend, track campaign performance, and match TikTok click IDs (ttclid) to conversions o...
Setting Up AI Connectors (MCP)
<! Keep tool references aligned with lib/mcp/tool registry.ts Connect Claude, ChatGPT, or Gemini to your data Attribution.ai connects directly to Claude, ChatGPT, and...
Marketing Mix Modeling (MMM) Overview
Marketing Mix Modeling (MMM) Overview Marketing Mix Modeling (MMM) is Attribution.ai's privacy safe, top down approach to estimating how much each channel actually con...
Pixel Installation Guide
Pixel Installation Guide The Attribution.ai tracking pixel is the foundation of your attribution data. It captures visitor sessions, UTM parameters, referral sources,...
Post-Purchase Survey Setup and Configuration
Post Purchase Survey Setup and Configuration Post purchase surveys are a critical component of Attribution.ai's attribution strategy. They capture self reported data d...
Team Management: Roles, Permissions, and Access Control
Team Management: Roles, Permissions, and Access Control Attribution.ai supports multi user access so your entire marketing team can collaborate on attribution data. Th...
Troubleshooting Pixel Issues
Troubleshooting Pixel Issues If your Attribution.ai pixel is not capturing events, data appears incomplete, or you are seeing errors related to tracking, this guide pr...
Troubleshooting Data Sync Issues
Troubleshooting Data Sync Issues Attribution.ai syncs data from multiple sources: Shopify orders via webhooks, and ad platform data (Facebook, Google, TikTok, Amazon,...