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Google Ads

Connect Google Ads for campaign and keyword-level attribution data.

What This Integration Does

The Google Ads integration connects via the Google Ads API to pull search, shopping, display, and YouTube campaign data. Attribution.ai separates branded vs. non-branded search performance (critical for understanding incrementality) and compares Google's conversion data against multi-touch attribution.

How to Connect

  1. 1Go to Settings > Integrations > Google Ads
  2. 2Click "Connect" and authorize via Google OAuth
  3. 3Select the Google Ads accounts to track
  4. 4Campaign data syncs automatically

Data You Get

  • •Campaign and keyword-level spend
  • •Search terms and match types
  • •Shopping product performance
  • •Display and YouTube impression data
  • •Conversion tracking comparison

Features

✓Branded vs. non-branded search separation
✓Keyword-level ROAS attribution
✓Shopping feed performance
✓Cross-channel budget optimization
✓Search terms report integration

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