Meta (Facebook & Instagram) Ads

Connect Meta Ads to pull campaign spend, performance, and audience data for accurate ROAS.

What This Integration Does

The Meta Ads integration pulls campaign, ad set, and ad-level data via the Marketing API. Attribution.ai compares Meta's self-reported conversions against pixel data, survey responses, and media mix modeling to show your true Meta ROAS — which is typically 2-4x lower than what Ads Manager reports.

How to Connect

  1. 1Go to Settings > Integrations > Meta Ads
  2. 2Click "Connect" and authorize via Facebook OAuth
  3. 3Select the ad accounts you want to track
  4. 4Data sync begins — spend data is pulled daily

Data You Get

  • Campaign, ad set, and ad-level spend
  • Impressions, clicks, CTR, CPM
  • Platform-reported conversions and ROAS
  • Audience segments and targeting data
  • Creative performance metrics

Features

Daily automated data sync
Multi-account support
True ROAS calculation (vs. platform-reported)
Campaign-level attribution breakdown
Incrementality comparison (reported vs. incremental)

Get accurate Meta Ads attribution

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