Meta (Facebook & Instagram) Ads
Connect Meta Ads to pull campaign spend, performance, and audience data for accurate ROAS.
What This Integration Does
The Meta Ads integration pulls campaign, ad set, and ad-level data via the Marketing API. Attribution.ai compares Meta's self-reported conversions against pixel data, survey responses, and media mix modeling to show your true Meta ROAS — which is typically 2-4x lower than what Ads Manager reports.
How to Connect
- 1Go to Settings > Integrations > Meta Ads
- 2Click "Connect" and authorize via Facebook OAuth
- 3Select the ad accounts you want to track
- 4Data sync begins — spend data is pulled daily
Data You Get
- •Campaign, ad set, and ad-level spend
- •Impressions, clicks, CTR, CPM
- •Platform-reported conversions and ROAS
- •Audience segments and targeting data
- •Creative performance metrics
Features
✓Daily automated data sync
✓Multi-account support
✓True ROAS calculation (vs. platform-reported)
✓Campaign-level attribution breakdown
✓Incrementality comparison (reported vs. incremental)
Get accurate Meta Ads attribution
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