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TikTok Ads

Connect TikTok Ads to measure campaign performance and true attribution.

What This Integration Does

The TikTok Ads integration connects via the TikTok Marketing API. TikTok's view-through attribution window is particularly aggressive — many reported conversions are customers who would have bought anyway. Attribution.ai shows the true incremental impact of TikTok by cross-referencing with survey data and MMM.

How to Connect

  1. 1Go to Settings > Integrations > TikTok Ads
  2. 2Click "Connect" and authorize via TikTok OAuth
  3. 3Select your TikTok ad accounts
  4. 4Spend and performance data syncs daily

Data You Get

  • •Campaign-level spend and impressions
  • •Video view metrics and engagement
  • •Platform-reported conversions
  • •Audience reach and frequency

Features

✓True TikTok ROAS (not platform-reported)
✓View-through vs. click-through separation
✓Survey-validated TikTok attribution
✓MMM-based TikTok ROI coefficient
✓TikTok organic vs. paid signal separation

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