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Klaviyo

Connect Klaviyo to attribute email and SMS revenue accurately.

What This Integration Does

The Klaviyo integration connects email and SMS campaign data. Klaviyo typically over-attributes revenue because it credits any purchase within a 5-day email open window — even if the customer was already going to buy. Attribution.ai shows the true incremental impact of your email and SMS programs by comparing Klaviyo-reported data against multi-touch pixel data and MMM.

How to Connect

  1. 1Go to Settings > Integrations > Klaviyo
  2. 2Enter your Klaviyo API key (Settings > API Keys in Klaviyo)
  3. 3Attribution.ai syncs campaign and flow performance data

Data You Get

  • •Email campaign send, open, click, and revenue data
  • •SMS campaign performance
  • •Flow performance (welcome, abandoned cart, post-purchase)
  • •Subscriber segment data

Features

✓True email/SMS ROAS vs. Klaviyo-reported
✓Flow-level attribution breakdown
✓Campaign vs. flow revenue separation
✓Email incrementality measurement
✓Overlap analysis with paid channels

Get accurate Klaviyo attribution

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